No experience In Firework Industry or In the manufacturing sector 2. Distance factor — Mr.. You is based in USA Opportunities 1. United States is the number 1 importer of Chinese Fireworks 2. High demand for Chinese Fireworks 3. Scope for Improvement and exploration In new technology Threats 1. Age old Industry with many competitors 2. Chinese regulations are completely different than American regulations 3. Labor Cost 2.
Variety 3. Cost of material 4. Brand perception 1. Existing Competition 2. Lack of well-trained labor 3. Lack of technology 1. However, starting from the mids, safety concerns led governments both in China and abroad to set up stricter regulations.
At the same time, there was rapid growth in the number of small family-run fireworks workshops, whose relentless price-cutting drove down profit margins. Students are asked to undertake an industry analysis, estimate the industry attractiveness, and propose possible ways to improve the industry attractiveness from an individual investor's point of view.
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Copyright Permission Qty:. Current Stock:. Buying for your team? See quantity pricing. This is a copyrighted PDF. The industry analysis will enable the students to understand the dynamic forces impacting the industry, evaluate the attractiveness of the industry, and see how different industry structures can affect a firm's strategic choices. The China background poses an extra complexity in the industry analysis, because some of the market dynamics tend to be specific to China.
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