Currency: Listed Currency Choose Currency. Description Feature Contents The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Books Standards. Sign in Email Id:. Forgot Password? SEK Swedish Kroner. BDT Bangladeshi Taka. Environment Engineering. Mechanical Engineering. Electrical Engineering.
View larger. For undergraduate and MBA marketing management and strategy courses. Four key dimensions include:. These boxes replace the Marketing Spotlight boxes from the 12 th edition. Each chapter has one box appearing in an appropriate spot to highlight innovative, insightful marketing accomplishments by leading organizations.
Some corporations featured are:. Approximately four Marketing Insight boxes are included in each chapter; at least half, on average, are new. Marketing Insight boxes delve into important marketing topics, often highlighting current research findings to expose students to current research findings. Some examples include:. All chapters have brief commentary and new introductory vignettes that set the stage for the chapter material to follow.
By covering topical brands or companies, the vignettes serve as great discussion starters. Several companies featured include:. Marketing Memo boxes offer students practical advice and direction in dealing with various decisions at all stages of the marketing management process.
Topics include:. At the end of each chapter, the Marketing Applications section has two practical exercises to challenge students:.
All chapters have brief commentary and NEW! Pearson offers affordable and accessible purchase options to meet the needs of your students. Connect with us to learn more.
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